Spreadsheets everywhere
Critical data in ten spreadsheets, and nobody trusts which is current.
Custom CRMs, portals & internal tools
Software built around your business, not the other way round.
Custom CRMs, client portals, booking systems and dashboards, designed for exactly how you work, with AI built in. AI-first development means weeks, not months, at a fraction of the usual cost.
- You own the code & data
- Desktop & mobile
- UK GDPR compliant
Integrates with the tools you already use
XeroQuickBooksStripeGoogle WorkspaceMicrosoft 365OutlookHubSpotShopifyWhatsAppTwilioCalendlySlackDocuSignZapier
N°01 Sound familiar?
Your business has outgrown spreadsheets and sticky tape.
Off-the-shelf software makes you work its way, charges per user forever and never quite talks to your other tools.
Paying for tools that don’t talk
Six subscriptions, endless copy-paste and per-user fees that keep rising.
Software that doesn’t fit
Workarounds for every step because the tool wasn’t built for your process.
No real-time view
Finding out how the business is doing takes a day of pulling reports together.
N°02 What we build
Your process, turned into software.
Click through a sample of what we build for a joinery business. Yours is designed around your own workflow, terminology and team.
- Designed for you. Your stages, fields, documents and language.
- AI built in. Suggestions, summaries, drafts and alerts.
- Joined up. Accounts, email, calendar and payments connected.
- Yours. You own the code and the data.
Sales pipeline
New 3
Kitchen refitSarah M. · £8,400
Office fit-outArden Ltd · £22,000
Quoted 2
Built-in wardrobesJ. Patel · £3,200
ShopfrontBean & Co · £11,500
Won 2
StaircaseD. Okafor · £6,900
Library shelvingLocal school · £14,800
AI suggestion
Sarah M. opened your quote 3 times today. Good moment to give her a call.
Client portal · Sarah M.
- Quote #1042 · Kitchen refitApproved 12 Oct
- Fitting bookedMon 21 Oct, 8:00am
- Design drawings v3Uploaded by your project manager
- Deposit invoice · £2,520Paid ✓
- Messages2 new updates on your project
Booking system · this week
MonTueWedThu
9:00Survey · PatelFitting · Okafor
11:00Consult · ArdenSurvey · Hale
14:00Fitting · M.New · online booking
Just now
New site survey booked online for Thursday 2pm. Confirmation and reminder sent automatically.
Business dashboard
£48.2kPipeline
48Jobs this month
96%On time
AI insight
Revenue up 18% on last quarter. 2 invoices overdue: chasers already sent.
Your process, your fields AI built in You own the code
N°03 What we do
From quick internal tools to full platforms.
Start with the one system that would make the biggest difference, then grow it as your business grows.
What we build
Software that fits like a glove.
Built for SMEs who’ve outgrown generic tools.
- Custom CRMs
- Client & customer portals
- Booking & scheduling systems
- Quoting & job management
- Internal dashboards
- Mobile apps for field teams
How we build
Fast, modern and secure.
AI-first development without cutting corners.
- Clickable prototype in week 1
- AI-accelerated development
- Secure UK/EU cloud hosting
- Integrations with your tools
- AI features built in
- Training & ongoing support
Prototype in days
See and click through your system before a single line of production code.
AI built in
Smart suggestions, document drafting, summaries and alerts.
Integrates with everything
Accounts, payments, email, calendars and the tools you already rely on.
Secure & compliant
Role-based access, encryption and UK GDPR-compliant hosting.
You own it
Your code, your data, no per-user fees forever.
Grows with you
Add features, users and integrations whenever you need them.
Your business at a glance
Live£48.2kPipeline
48Jobs
96%On time
- 12New enquiriesThis weekOpen
- 9Quotes sent3 opened todayActive
- 7Jobs bookedNext 14 daysBooked
- 2Invoices overdueChasers sentChasing
- 31Reviews4.9 averageGreat
AI insight
Quotes sent within 24 hours win twice as often. 3 enquiries are waiting for a quote.
N°04 Use cases
Built for the way your industry works.
We’ve built systems for trades, clinics, agencies, shops and firms. Here’s what that looks like.
Every job, from enquiry to invoice.
Job management built for how trades actually work, on site and in the office.
What your system can include
- Enquiry & quote pipeline
- Job scheduling & teams
- Site photos & notes on mobile
- Materials & supplier orders
- Invoices & payments
- Certificates & documents
"Where are we on the Patel job?" Status, photos and next steps, on one screen.
Plan my job system
Patient journeys, joined up.
Booking, intake, treatment plans and follow-ups in one secure system.
What your system can include
- Online booking & deposits
- Digital intake forms
- Treatment plans
- Patient portal
- Recall & reminders
- Clinic dashboards
"Which patients are due a recall?" Listed, contacted and booked automatically.
Plan my clinic system
Landlords and tenants, in one place.
Lettings and sales management with self-serve portals that cut phone calls.
What your system can include
- Landlord portal & statements
- Tenant maintenance requests
- Compliance tracking
- Viewing management
- Vendor updates
- Branch dashboards
"Has the gas safety certificate been renewed?" Tracked, reminded and logged.
Plan my agency system
Operations without the chaos.
Order, stock and customer management across every channel and warehouse.
What your system can include
- Multichannel order hub
- Stock & purchasing
- Wholesale customer portal
- Returns management
- Supplier management
- Profit dashboards
"What’s our margin by channel this month?" Live, accurate and one click away.
Plan my operations system
Clients served, work tracked.
Client portals, matter management and time tracking for firms and consultancies.
What your system can include
- Client portal & documents
- Matter / project tracking
- Time & billing
- Onboarding workflows
- Deadline management
- Partner dashboards
"Which clients haven’t sent their documents?" Listed, chased and updated automatically.
Plan my firm’s systemN°05 How it works
Your first version in weeks, not months.
We’re AI-first, so we prototype and build fast, and you see progress every week. Start small, then grow it.
-
01
Free consultation
We learn how your business works and what slows it down.
30 minutes · free -
02
Clickable prototype
You click through your system and shape it before we build.
Week 1 -
03
Build & integrate
We build, connect your tools and migrate your data.
Typically 3–8 weeks -
04
Launch & grow
Training, support and new features as you grow.
Ongoing
N°06 Compare
Custom vs off-the-shelf vs a traditional agency.
The right software should fit your business, not force you to change it.
Off-the-shelf software
Traditional dev agency
Fits your process
You adapt to it
Time to launch
Days, then months of workarounds
Months
First version in weeks
AI built in
Sometimes, as an add-on
Rarely
You own the code
Usually
Ongoing cost
Per-user fees forever
Expensive changes
Fixed price, affordable support
Typical upfront cost
Low
Large fixed project
A fraction of agency prices
N°07 Our promises
One system. Everything in its place.
Straightforward promises on every project, in writing.
- You own the codeAnd all of your data
- No long contractsMonthly plans, cancel anytime
- Secure & compliantUK/EU hosting, UK GDPR
- AI-first, human-checkedFast delivery, London team
N°08 Go further
Make your system work even harder.
Custom software is the hub. Agents and automations make it hum.
AI Automation
Connect your new system to everything else, so data flows automatically.
Explore automationAI Agents
Agents that work inside your system, drafting, chasing and updating for you.
Explore AI agentsWebsite Design & Branding
A website that feeds enquiries straight into your new CRM.
Explore web designN°09 Questions
Custom software FAQs.
Still wondering? Ask Nova, our AI assistant (bottom right), or book a free consultation.
Why custom software instead of off-the-shelf?
Off-the-shelf tools make you work their way and charge per user forever. Custom software fits your exact process, joins up your tools and you own it. If an off-the-shelf tool would genuinely suit you better, we’ll tell you.
How long does it take?
You’ll click through a prototype within the first week. A first working version typically follows in three to eight weeks, depending on scope.
How much does custom software cost?
Every project gets a fixed price after a free consultation. Because we build AI-first, it’s a fraction of a traditional development agency, and you can start small.
Who owns the code and data?
You do, completely. No lock-in and no per-user licence fees.
Where is it hosted? Is it secure?
On secure cloud hosting in the UK or EU, with encryption, role-based access, backups and UK GDPR-compliant data handling.
Can you move our data from spreadsheets or an old CRM?
Yes. We migrate and clean your existing data as part of the project.
Will it work with Xero, Outlook and our other tools?
Yes. We integrate with accounting, email, calendars, payments and most tools with an API.
Does it work on mobile?
Yes. Everything we build works on desktop, tablet and phone, and we can build dedicated mobile apps for field teams.
What support do you offer after launch?
Training for your team, plus monthly support plans covering hosting, updates, fixes and new features.
Can we start small?
Absolutely. Many clients start with one module, like a CRM or booking system, and add more over time.
N°10 Free consultation
Let’s design your system.
A 30-minute call. No obligation, no hard sell.
- A walkthrough of how your business runs today
- What your custom system could look like
- A fixed price and timeline
- A clickable prototype in week one